Lost Sales:
Annual Retail Sales: IKEA's total retail sales for FY24 were €45.1 billion (approximately $49.6 billion USD).
Sales Decrease: The reported 5.3% decrease in sales equates to approximately $2.63 billion.
Lost Sales=Total Sales × Sales Decrease Percentage
= $49.6 billion × 0.053
= $2.63 billion
Lost Sales = Total Sales × Sales Decrease Percentage
= 49.6 billion × 0.053
≈2.63 billion
Per Market Impact: Assuming IKEA operates in 63 markets, the average lost sales per market would be:
Calculation:
Lost Sales per Market=2.63 billion / 63
≈$41.7 million
Increased Operational Costs:
Calculation:
Increased Operational Costs
= Operational Cost Baseline × 0.18
= 5 billion × 0.18
= $900 million
IKEA’s Global Revenue: $60 billion annually.
Percentage of Lost Sales Due to Stock Shortages: 3%.Lost Sales=Total Revenue×Percentage Lost SalesLost Sales=60 billion×3%=1.8 billion annually.
Lost Sales=Total Revenue×Percentage Lost Sales
=60 billion×3%
=1.8 billion annually
Effectiveness Factor: Only 10% of the lost sales are high-demand or impactful.
Adjusted Lost Sales
=Lost Sales×Effectiveness Factor
Adjusted Lost Sales
=1.8 billion×10%=180 million annually.